A dedicated IP address means that you will have a unique numeric identifier on the Internet and that it shall not be shared with other people's Internet sites or applications as it happens with a shared web hosting account. There are various uses for a dedicated IP - for example, when an SSL certificate is needed if you have an online store and you would like to accept online payments or if you have a login form and you would like the data which users submit to be encrypted. A dedicated IP address could also be used for other apps, such as a VoIP server, for instance. Moreover, it shall provide more credibility and security to your websites, considering the fact that a network flood to a shared IP will not have any impact on your dedicated IP. If you host your Internet sites with our company and you have your own server, you will be able to get one or a number of dedicated IP addresses with simply a couple of mouse clicks and to use them just in case you cannot use the IP that comes with the server.